Priceless: The Myth of Fair Value

In Priceless, the best selling author William Poundstone reveals the hidden psychology of value. After you read this book, you will better understand why the price you paid felt like a bargain. “Charm Pricing” - the power of “9”, just by changing price point from $5,000 to $4,999 – over 8 different studies increased sales by an average of 24% as compare to round price points.